brandleys

Media

Formats and development.

There is no specific format right in England and Wales. What people call a format is protected, where it is protected at all, by copyright in the materials describing it, by the law of confidence, and by contract. A format is therefore defensible to the extent that somebody wrote it down, kept it private, and controlled who saw it.

What this looks like when it goes wrong

The familiar version is a pitch that goes nowhere and then appears somewhere else. A treatment is sent in, a meeting happens, the answer is no, and something recognisably similar turns up later with other people attached. The producer is certain. Proving it is another matter, and the first question anybody asks is what was sent, to whom, and on what terms.

The second is a format that was never properly written down. It exists as a short deck, a conversation and an instinct about how the show works. Copyright protects the expression of an idea rather than the idea itself, so a format living mostly in conversation holds little to protect and nothing to compare against what somebody else made.

The third is a development relationship where nobody agreed what would happen if it ended. An idea is brought to a production company, worked on jointly, developed with notes and money and staff time, and then the parties separate. Both now believe they own it. What was made together is decided by what was signed at the outset, and in development a great deal begins before anything is.

The fourth is the person who leaves, taking the idea to a new employer. Work made by an employee in the course of employment usually belongs to the employer. Work brought in from outside does not, unless it was assigned in writing. Which of those applies is often not obvious, and it tends to be the whole of the argument.

What actually decides it

There is no specific format right in England and Wales. There is no register and nothing you can point to and say you own the format. Protection is assembled from three separate things. Copyright subsists in the materials in which the format is recorded, and the more detailed and original those materials are, the more there is to protect. The law of confidence protects information that has the necessary quality of confidence and was communicated in circumstances importing an obligation of confidence. Contract does the rest, and it is generally the most reliable of the three, because it does not depend on persuading anybody that an idea was original.

What makes a format defensible in practice is the paper behind it. A format written into a proper bible, with the structure of an episode, the rules of play, the roles, the graphics, the scoring and the recurring elements set out, is a body of copyright work capable of being placed beside something else and compared. A format described as a premise and a title is a premise and a title. The distinction has nothing to do with how good the idea is. It is about whether the distinctive combination of elements has been expressed in a fixed form.

Confidence depends on how the material travelled. Information circulated widely, pitched without restriction, posted publicly or discussed in circumstances carrying no obligation of secrecy is difficult to describe as confidential afterwards. What helps is unglamorous and administrative. A written non disclosure arrangement before anything is sent, a record of what was sent and to whom, marking on the material itself, and a habit of releasing the full document only to people who have agreed terms.

Contract is where most of this should be settled and rarely is. Who owns the development materials, who owns the format if it is produced, what happens if the project does not proceed, whether the party who brought it in may take it elsewhere, and what happens to individuals who leave. Agreed before the work starts, that is a short document. Agreed afterwards, it is a negotiation between people who have each decided they want the same thing.

What we do

Format materials

Getting the format recorded in a form detailed enough for copyright to attach to.

Pitch protection

Confidentiality terms and a record of what was disclosed, before anything leaves the building.

Development agreements

Who owns what, what happens if it stops, and what happens if people involved move on.

Chain of title

Establishing ownership of the underlying materials, including work brought in from outside.

Copied formats

Assessing whether something recognisably similar is actionable, and on which route.

Options and acquisitions

Taking in books, articles, life stories and existing works on terms that survive a sale.

When to spend nothing

Similarity is not theft, and most of it does not justify a letter. Television and publishing are full of work resembling other work, because the supply of workable premises is limited. A talent contest, a property search, a baking competition. The premise is owned by nobody, and a complaint framed around one invites a reply saying exactly that. The question worth answering first is which combination of expressed elements was taken, and whether you hold the document recording them.

Then there is the commercial version. The party you would be complaining about is frequently one you will want to work with again, and the industry is not large. A complaint that cannot be made out costs a relationship as well as a bill. Where the evidence is thin, the better use of the money is to fix the process, so the next idea leaves the building properly.

Before anything is sent

Positions harden the moment the other side takes advice, and the quiet routes stop being available once a demand has gone out. While nothing has been sent, everything is still open.